Misinformation and harmful health trends outweigh accurate medical facts on social media. Here's how doctors can use the same tools to fight back.

Reasons

medical professionals should be creating content online

Helpful Tips

to create without putting patients or yourself at risk

10 Years

of social media experience that inform the logic behind it all

I'm Will Flanary,

aka Dr. Glaucomflecken.

I've been posting about healthcare online since the very beginning, way back in 2015. Here's what I've learned about the ethics of social media through 10+ years of experience.

Build credibility and trust in medical professionals

Between systemic problems, online misinformation, and viral controversies, public trust has been eroded in the medical profession. Part of our job is to repair that trust, so I share the ethical guardrails and boundaries I've set up over 10+ years on social media that have helped contribute to that goal.

Understand how to protect patients (and yourself)

HIPAA guidelines are great, but sometimes they aren't enough. Learn about lesser-known privacy pitfalls to avoid, as well as frameworks that help you talk honestly about the realities of working in healthcare without punching down or shaming your patients.

Set yourself up for sustainable success online

Want to create, but don't quite know where to begin? I provide thought-starters for creating authentic, exciting content... and tips to do it without burning out.

When I, as a second-year ophthalmology resident, decided to share medical jokes on social media, my primary goal was to make people laugh. My second goal? Don’t get fired.

I get it. Social media can feel like walking a tightrope when you're also an ethics-driven medical professional. So after 10 years of doing it successfully without sacrificing my career or dignity*, I'm sharing what I know.

*dignity subject to your thoughts on a grown adult man licensed to practice medicine standing in his house recording videos where he talks to himself as multiple characters in a very silly, very fictional hospital setting

Will Flanary, MD

Known better online as Dr. Glaucomflecken, Will Flanary is a board-certified ophthalmologist and one of the most widely followed physicians in the world. Over the past decade, Will has built an audience of more than six million followers across social media, reaching practicing physicians, residents, medical students, and patients.

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His videos are used in residency programs, cited in medical school curricula, and referenced by hospital administrators, payers, and federal regulators. He produces educational social media content in partnership with the New England Journal of Medicine. He is a frequent invited speaker on the ethics, mechanics, and professional implications of physicians in public-facing media.

where you've seen dr. glaucomflecken

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