The Science of Changing Minds

Hey there! Have you ever had a conversation where scientific facts just weren't enough to change someone's mind? Most of us have probably been there at some point – especially those of us in the medical profession who see this come up again and again in relation to a wide variety of health topics. In this month's deep dive, Kristin puts her background in cognitive neuroscience and social psychology to work to explore the most effective ways to actually get through to people in these...